Manage every aspect of complex "brick & mortar" business, including sales of office, coworking, event space, event tickets, memberships, and business sponsorships.
Organize and promoted highly successful events. Built and maintain multi-site web presence and extensive digital footprint, as well as more traditional print and physical advertising.
Own consulting practice to serve clients in range of sales, marketing, and communications services, including:
Sales management, including channel identification, messaging, prospecting, and partnerships
Web, social media, and email marketing
Business development & marketing strategy
Public relations & earned media
New media strategy & development
Political strategy & grassroots organizing/fundraising
Current and former clients include:
SnAPPiiSeptember 2010 to January 2011
Designed and managed beta sales program to recruit small chains, quick serve restaurants, business networks/chambers, and hospitality businesses to use SnAPPii, a do-it-yourself iPhone app builder and customer engagement platform. Built web presence and marketing campaign. Prospected, approached, and booked beta partners. Now working with betas to promote their branded iPhone app and to secure quality ROI data and testimonials for reference in forthcoming marketing materials.
FixItYourself.comSeptember 2010 to December 2010
Built email marketing program for home improvement blog. Using Mailchimp, Dreamweaver, and Google Analytics to produce and measure ROI of a new, compelling newsletter for FixItYourself.com.
MicroArtsMay 2010
Assessed social media engagement opportunities for high tech client. Compared client to competitors and offered strategies to grow online influence via LinkedIn, Twitter, Facebook, blogging, and online PPC advertising.
Raka CreativeApril 2010
Conducted marketing and business development consulting to boutique web development and interactive agency. Led scoping process to help partners understand their "perfect customer" and opportunities for growth.
Hanover BucksMarch 2010
Provided social media marketing support for start-up marketing/stored value loyalty card program. Built new Facebook fan page and initiated targeted Facebook and Google Adwords campaigns to Dartmouth and Hanover audiences.
Joomlashack.com Jan. 2010 to March 2010
Provided marketing and website management for leading e-commerce site to new ownership through transitional period. Contributed copywriting, web content, and strategic positioning. Manage two contractors offering support, marketing, and product development. Initiated Joomlashack's YouTube channel to market newly launched Joomla Training program Joomlashack University. (See more about Joomlashack.com below.)
Matt Dunne for GovernorOct. 2009 to Feb. 2010
Provided web development and social media strategy for first phase of primary campaign. Built candidate Facebook Fan Page and YouTube channel. Advised candidate on Twitter and overall online presence. Supervised volunteer team building initial launch website (retired February 2010) and related issue-oriented portal. Consulted on candidate message and positioning for launching into crowded five person primary.
Matt Dunne for Lt. Governor, White River Junction, VT July to Sept. 2006
Community Energy's Lempster Windfarm Project, Lempster, NH Oct. 2005 to June 2006
Provide communications, governmental affairs, and community relations advice to NH's first commercial windfarm. Crafted public outreach & involvement process to surface issues of concern to local residents.
Matt Dunne for Lt. Governor, White River Junction, VT Dec. 2005 to June 2006; Second Engagement Above
Campaign manager for startup phase. Raised $70k under $400-per-person contribution limits through direct mail, events, and online donor outreach. Rebuilt candidate's web presence. Coordinated, edited, and wrote policy, political, and fundraising communications. Managed campaign budget, consultants, and materials procurement.
Director of Sales & Marketing Sept. 2006 to July 2010
Co-founder of startup subscription website service for small business, non-profit, and restaurant verticals built on the Joomla CMS platform. Conducted market testing and managed initial launch campaign, including online banner and email advertising, social networking, Google Adwords, trade show & events outreach, and partner/affiliate development channels. Ongoing role as business manager, customer advocate, front-line customer support, and business developer.
Joomlashack.com, Norwich, VT
Sales & Marketing Director Oct. 2006 to December 2009
Manager of marketing program for online retailer selling template designs and other e-goods to niche software user market (Joomla CMS). Write and execute email newsletters to +320k customers and users. Contributor to website and blog averaging more than 10k unique site visitors per day. Build brand presence via charity contests, surveys, blogging, and press releases. Facilitate partnerships, affiliate program, and business development opportunities. Proficient in wide range of web technologies and software, including InfusionSoft CRM, iContact email marketing, Google Analytics and Adwords, Basecamp Project Management suite, GotoMeeting, Freshbooks, Google Apps and Docs, Dreamweaver, Fireworks, Brizzly/Twitter, Disqus commenting system, TenderApp and Kayako support suites, and dozens more.
Business Manager Oct. 2006 to June 2009
Part-time bookkeeper and business manager. Track and balance all A/R & A/P. Administer benefits and payroll for four employees and contracts for multiple contractors. Assist accountant in meeting complex state & federal tax obligations.
Dark Horse Arming Constructs LLC, Guild, NH
Business Development Planner Nov. 2003 to July 2006
Supported family-run technology OEM start-up with federal SBIR grant writing/editing, small business administration and planning, and networking with venture capitalists, manufacturing partners, and potential government customers.
Friends of Mount Sunapee, Sunapee, NH
Executive Director Dec. 2003 to Dec. 2005
Chief spokesman, fundraiser, media strategist, website developer, grassroots organizer, and financial administrator for regional nonprofit responsible for the preservation of Mount Sunapee State Park in Goshen/Newbury, NH.
Canoe Club, Hanover, NH
Project Manager/Assistant to OwnerAug. 2003 to Feb. 2004
Assisted owner in $500k start-up of new restaurant. Project-managed local & state regulatory processes, construction & renovations, and new business start up. Created marketing program for first-of-its-kind live music restaurant in Hanover.
Rivendell Academy, Orford, NH
Middle and High School Social Studies TeacherMar. 2002 to June 2003 Head Coach and Founder, Ski and Snowboard Team Winter 2003 & 2004
Dartmouth College, Hanover, NH
Stewardship WriterFeb. 1998 to Jan. 2002
Seasonal writer of acknowledgments for the President to high-level donors.
Senator Jim Jeffords 2000 Re-Election Campaign, Montpelier, VT
Field Director Sept. to Nov. 2000
Coordinated grassroots efforts for Senator Jeffords' re-election campaign in four southern VT counties.
Hanover Conservation Council, Hanover, NH
CoordinatorJan. 1998 to Aug. 1999
Directed fundraising, grassroots organizing, and outreach efforts for community conservation group.
Dartmouth College, Hanover, NH
Programming Assistant Aug. 1998 to Apr. 1999
Organized and marketed student-led entertainment programming.
Sierra Club, San Francisco, CA
Assistant to the PresidentAug. 1996 to Jul. 1997
Managed public life of national Club President. Coordinated President's involvement in Sierra Club campaigns and outreach/media opportunities. Organized President's fundraising efforts, including stewardship of major gift contacts. Personally stewarded current and potential major donors, Sierra Club Foundation Trustees, noted environmentalists, and political, foundation, business, and media contacts. Served as liaison to Club organizational entities and grassroots activists nationwide. Facilitated President's role as leader of Club Board of Directors. Researched, wrote, and edited opinion pieces, articles, reports, and press statements. Managed Office of the President staff and schedule.
Joomlashack.com Jan. 2010 to March 2010
Matt Dunne for Governor Oct. 2009 to Feb. 2010
Dark Horse Arming Constructs LLC, Guild, NH
Canoe Club, Hanover, NH
